WHO - World Health Organization and the Combat on Ageism

There is a clear link between the human rights of older persons (or lack / infringements of these rights) and ageism - the social construction of old age.

In recent years there has been a growing awareness for the need to combat ageism as part of the battle to promote the human rights of older persons and their social status across cultures and countries.

One of the key players on the global level in this field is WHO - the World Health Organization.

In its web-site one can find wealth of information, data, and empowering kits to work "on the ground" to address not only ageism, but also self-ageism, which is the internalization of negative attitudes by older persons as part of self adoption of social expectations.

See the WHO web-site and the wealth of its materials:

http://www.who.int/ageing/ageism/en/